Product OverviewTanaka Hiroshi, a Department Store Procurement Head based in Ghana, was searching for high-quality neck fan products to meet surging consumer demand for portable personal cooling solutions. The outdoor and informal economy workforce (market vendors, motorcycle taxi riders, construction workers) represents a massive addressable market for durable, affordable neck fans. After evaluating multiple neck fan manufacturers, Tanaka Hiroshi selected Wanlin (MistAirHome···